Our Story

Our Story

Laguna was born out of the love and passion for the California surfer lifestyle. Drawing inspiration from the beaches of Laguna, Venice, Huntington Beach and more, our brand has stayed true to the vibrancy and uniqueness of the amazing colors, patterns, and styles of the West Coast. Our products are UV protected, strong, and affordable to bring our customers the absolute best in swimwear. With styles available from toddlers to adults, boys and girls, we strive to make your family’s fun in the sun safe, stylish, and fun!

 

Our team has years of experience in the industry, making our knowledge and familiarity with the market unmatched. The Laguna design team travels to the surfer hubs of the world to be inspired and truly immerse themselves in the core of the brand. We strive to incorporate those ideas into every stitch of every garment we produce.